Brand loyalty and product range expansion
Customers familiar with KAHI's other products (particularly their balms) purchased the sunscreen to try another offering from the brand they already trust and use regularly.
Promotional pricing and sales events
Multiple reviewers specifically cited Olive Young's Big Sales events as the primary trigger for purchase, indicating price-sensitive buying behavior and successful promotional impact.
Sunscreen necessity and daily protection needs
Consumers bought this product to fulfill their daily UV protection requirements with a product that offers additional benefits beyond basic sun defense.