— · Makeup
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4.7
316 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Celebrity/idol influence
Multiple reviewers explicitly state they bought the product because of an idol (frequently Riize members), showing strong K-pop marketing pull, especially in Japanese and Korean markets.
Discount/sale pricing
Many reviews mention buying because the item was on sale or heavily discounted during Olive Young Global promotions, suggesting high price sensitivity and promo-driven conversion.
Repurchase/brand loyalty
Numerous reviewers note this is their 2nd, 3rd, or 4th repurchase of the same or different shades, indicating strong repeat-purchase behavior and trust in the Etude tint formula.
Bonus gift inclusion
A free mini melting balm or gloss bundled with the tint is repeatedly cited as a reason for purchase and a satisfaction booster.
Gifting
Several reviewers purchased the product specifically as a gift for a sister, colleague, or friend, citing the cute packaging and pretty color as gift-appropriate qualities.
How they use it
Daily everyday wear
Many reviewers describe using the tint as a daily go-to lip product for both casual and work settings, valuing its natural, wearable finish.
Layering with other lip products
Skin concerns raised — and how the product addressed them
✓Some reviewers report the tint keeps lips moisturized and non-drying, but a meaningful subset says it requires pre-application lip balm to avoid dryness or flaking.
✓A few reviewers, mostly in Japanese reviews, report their lip skin peeled after use, though most did not report this issue with proper prep.
✓One reviewer with sensitive, dry lips noted a slight burning sensation on application while still finding it moisturizing overall; most users report no irritation.
Points to note
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Reviewers commonly layer this tint under glosses (e.g., Rom&nd meteor gloss) or combine two Etude shades together to customize color depth.
Center-of-lip/gradient application
Several Japanese reviewers apply the product only to the center of the lips for a subtler gradient/glowy look rather than full coverage.
Pre-application lip prep needed
Some users note that moisturizing lips beforehand is necessary, as the formula can feel drying or cause flaking otherwise.
Reapplication after eating/throughout the day
Users note the glossy top layer fades faster than the underlying stain, requiring touch-ups after meals while the tint itself remains visible longer.
✓Reviewers frequently found the applied shade darker, more orange, or more cool-toned than expected, though most still rated the actual color positively once adjusted to.
✓Multiple reviewers note the glossy top coat fades within hours or after eating, though the underlying color stain typically remains visible longer.
Concerns and outcomes summarized from reviews; percentages are approximate.
