— · Makeup
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4.3
27 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Brand Reputation & Korean Cosmetics Appeal
Consumers are drawn to SKINFOOD as an established Korean beauty brand, with several reviews explicitly noting the product's fame and positive reputation. The avocado ingredient line is particularly recognized, with purchasers comparing favorably to previous SKINFOOD avocado products.
Influencer & Social Recommendation
Multiple reviews cite YouTubers and social media influencers as purchase drivers. One reviewer states they 'bought it right away' after a YouTuber recommendation, indicating strong influence-driven purchasing behavior.
Repurchase & Loyalty
Strong evidence of repeat purchase behavior with customers ordering multiple units and keeping backup supplies. Reviewers mention buying again and maintaining the product in multiple locations (bedside, dressing table, travel pouch).
Gift-Giving & Travel Convenience
The compact 12g size and convenient packaging make it suitable for gifts and travel, with reviewers noting they keep one for home and one for travel purposes.
How they use it
Overnight Treatment Routine
The dominant usage pattern is application before bedtime, with consumers leaving the product on overnight to maximize moisturizing and dead skin cell removal effects by morning.
Frequent Daily Application
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Users apply the balm multiple times daily for maintenance moisturizing, with some keeping it on nightstands or dressing tables for convenient access throughout the day.
Dead Skin Cell Removal
Consumers specifically use the product overnight followed by gentle removal with wipes or hands in the morning to mechanically remove dead skin, treating it as both moisturizer and gentle exfoliant.
Layering Practice
Some reviews reference using the product in combination with other lip care steps, suggesting it integrates into multi-step lip care routines.
