Weak or brittle nails
Multiple consumers purchased specifically to address thin, breaking, or damaged nails, either after gel manicure removal or due to natural nail fragility.
Nail care maintenance between professional services
Press-on nail users and gel manicure enthusiasts bought this as an inter-service treatment to prevent breakage and maintain nail health during transitions.
Brand/ingredient reputation and word-of-mouth
Some purchasers referenced familiarity with Mentholatum (e.g., lip balm) or friend recommendations, signaling brand trust in the Korean cosmetics category.
Convenience and ease of application
Consumers were attracted by the manicure-like brush applicator and lightweight formula that doesn't feel heavy or stuffy on nails.
Repeat purchase and satisfaction
Several reviews explicitly mention second or continued purchases, indicating product loyalty among satisfied users.