— · Makeup
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4.6
269 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Social media / influencer discovery
Several reviewers mention discovering the product via Instagram or TikTok trends around liquid blush and 'clean girl' makeup before deciding to try it.
Brand reputation (ROM&ND sister line)
Buyers note nuse is associated with ROM&ND ('ROM&ND sister') and trust the brand's quality and packaging based on that reputation.
Skincare-blush hybrid appeal
Many purchased because the product is marketed as makeup with skincare benefits, appealing to users who want a 'no-makeup makeup' or minimal routine.
Cute mini cushion / bundle incentive
The free or bundled mini cushion case included with the liquid cheek was repeatedly cited as a purchase driver and a pleasant surprise.
Repurchase / shade collecting
A notable share of reviews are repeat purchases or buyers picking up additional shades after loving a first color, indicating post-purchase satisfaction driving further sales.
How they use it
Applied after skincare/base, before setting powder
Several Japanese and Korean reviewers describe applying it after cushion foundation and before finishing powder as part of a daily base makeup routine.
Skin concerns raised — and how the product addressed them
✓Multiple reviewers with dry skin say the moisturizing, dewy formula glides on smoothly and doesn't feel sticky or flaky, making it comfortable for daily wear.
✓A few users note the cool-toned, muted shades avoid accentuating redness or acne scars the way warmer pink blushes do, giving a more even flush.
✓The product is not marketed as fragrance-free and several reviewers with scent sensitivity report discomfort, indicating it does not fully address this concern for all users.
Points to note
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Small amount, buildable layering
Users frequently note needing only a small dot or half a pump, applying with fingers, sponge, or brush and building up color gradually for a natural look.
Mixed with foundation, tone-up cream, or other blush
Multiple reviewers mix the product into foundation or tone-up cream to create a soft filter effect, or combine it with other blushes to boost pigmentation.
Used as multi-purpose color (lips, eyes)
A few reviewers report using it as a lip tint or subtle eye product due to its transparent, buildable formula.
Daily/no-makeup-makeup use
The product is commonly used for everyday, minimal 'no-makeup' looks and bare-skin application rather than full glam.
✓Reviews indicate the rich, dewy formula is not well suited for oily/combo skin, with some reporting it feels too heavy or affects makeup longevity, suggesting the product does not solve oil-control needs.
✓One reviewer specifically warned that the formula exacerbated milia, suggesting limited suitability for users prone to closed comedones despite general skin-safety comments from most others.
Concerns and outcomes summarized from reviews; percentages are approximate.
