— · Makeup
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4.5
186 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Influencer and YouTuber Recommendations
Multiple reviews cite purchases driven by personal color analysis YouTubers and idol endorsements (Jihyo from TWICE), indicating strong influencer marketing effectiveness in driving consumer acquisition.
Repurchase Motivation
High frequency of repeat purchases and multi-shade buying, with many reviewers stating they've purchased 3+ colors or repeatedly repurchased the same shade, reflecting strong product satisfaction.
Personal Color System Appeal
Product is marketed with clear personal color guidance (Spring/Autumn, Warm/Cool tones), helping consumers identify suitable shades and reducing purchase hesitation.
Availability and Scarcity
Several reviews mention purchasing hard-to-find colors unavailable in local stores, suggesting limited retail availability drives online purchase behavior.
How they use it
Daily Reapplication Required
Consumers regularly mention needing to reapply throughout the day, particularly after eating or drinking, indicating moderate wear longevity (4-6 hours typical).
Layering with Clear Gloss
Multiple reviews describe applying the tint as a base layer and topping with MilkTouch clear gloss or other glosses for enhanced shine and wearability.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Personal Color-Matched Selection
Usage varies by personal color type; reviews indicate consumers select specific shades for seasonal wear and mix-and-match different colors depending on makeup style or occasion.
Gradient and Accent Applications
Some users apply the tint selectively (inner lip only) to create gradient effects, suggesting versatility beyond full-lip application.
