Fragrance-Driven Purchase
The overwhelming majority of reviews cite the product's distinctive scent (woody rose, leather, musk notes) as the primary reason for buying. Consumers explicitly mention being drawn to the unique fragrance that smells like niche/luxury perfume.
Gift & Set Appeal
Multiple reviews indicate purchase for gifting purposes, with consumers praising the cute packaging, miniature sizes, and bundled sets that make it attractive for presents and travel sharing.
Repeat Purchase & Brand Loyalty
Several consumers indicate they repurchased after initial positive experiences or tried multiple scents from the Pleuvoir line, suggesting strong product-market fit among fans.
Social Recommendation
Reviews mention friends, nail shop staff, and influencer recommendations (Xiaohongshu references) as drivers for purchase decisions, particularly from Korea-based discovery.
Price & Value Perception
Some buyers appreciate the reasonable pricing relative to competitors, particularly noting good cost-performance for a scented hand cream with UV protection benefits.