— · Makeup
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4.4
245 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Multi-use versatility
Many buyers purchased it because it can double as lip, cheek, and eye color, appealing to those wanting a compact, all-in-one product.
Influencer/YouTuber recommendation
Several Japanese and Korean reviewers mention buying after seeing it featured by a YouTuber or influencer (e.g. '헤림/へリム先生が使ってたので購入').
Affordable price / sale timing
Numerous reviewers note buying during a discount or sale, calling it great value ('저렴하길래 사봄', '目茶苦茶お安い金額で買えて満足').
Repurchase/collecting shades
A large number of reviewers say they already own one shade and are buying additional colors, or plan to 'collect all shades.'
Gift purchase
Some bought it as a gift for mothers, daughters, or nieces who then also liked and wanted their own.
How they use it
Used as lip liner and lipstick combined
Many use it to both outline and fill lips, eliminating the need for a separate liner.
Used as cream blush on cheeks
A large share of reviewers prefer using it on cheeks over lips, blending it with fingers for a natural flush, though some find it hard to blend as blush.
Skin concerns raised — and how the product addressed them
✓Many reviewers with dry or cracked lips report the balm formula feels hydrating and doesn't further dry out lips, though a smaller group found it drying instead.
✓Reviewers use it to outline and define lip shape, preventing lipstick bleed, though the thick tip limits fine precision.
✓Several reviewers note their lips did not become irritated or chapped after use, suggesting it's gentle for sensitive lips, though the strong scent may bother sensitive users.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Layered with other lip products
Some apply lip balm or serum underneath, or layer gloss/lipstick over it, to boost moisture or shine and improve longevity.
Applied with fingers for blurred/soft finish
Several reviewers blot or blend the crayon in with a fingertip rather than applying directly for a softer, gradient look.
Daily quick-makeup routine
Cited as a fast, on-the-go product for mornings, applied quickly before work or school due to easy one-swipe application.
✓Used as a cream blush or lip tint, it's said to give a natural, buildable flush that evens out color without looking cakey.
✓A few reviewers say it adds a soft sheen or dewy finish to lips and cheeks, helping counter a dull, flat look.
Concerns and outcomes summarized from reviews; percentages are approximate.
