— · Makeup
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4.7
464 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Influencer/YouTuber recommendations
Several reviewers cite specific YouTubers or Korean makeup creators praising the palette (or its other colorways) as the reason they decided to buy.
Multi-use convenience
Many buyers purchased because a single compact palette covers eyeshadow, highlight, contour/shading, and blush, which they find efficient for travel and daily routines.
Repeat/brand loyalty to Tooq
Numerous reviewers say they already love Tooq lip or blush products and bought the eyeshadow palette on that reputation, or repurchased in a new shade after liking a previous one.
Cute packaging appeal
A notable share of buyers admit to a 'package buy' motivated purely by the slim, magnetic-closure compact design and cute aesthetic.
Sale/coupon pricing
Multiple reviews mention buying during a sale or with a coupon, suggesting price promotions are an effective purchase driver.
How they use it
Daily eye makeup base
Most reviewers use the palette as their everyday eyeshadow, often applying lighter shades all over the lid and darker shades as a crease/tear-duct (aegyosal) color.
Multi-purpose beyond eyes
Skin concerns raised — and how the product addressed them
✓Several reviewers say the lighter and mid-tone shades are excellent for creating a soft aegyosal (under-eye pouch) shadow that looks natural and flattering.
✓Some users report the palette brightens or neutralizes yellowish dullness on the lid, giving a fresher, more 'lit-up' eye area.
✓Many reviewers cross-reference personal-color type (warm spring, cool summer, etc.) and report the shade works well once matched correctly to their undertone, though some feel restricted to one tone family.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
A large number of users repurpose the lighter or matte shades as blush, eyebrow color, or nose/contour shading rather than sticking to eyes only.
Layering for more pigment
Because color payoff is often described as soft/sheer, users frequently note building up multiple layers to achieve a more visible or long-lasting look.
Combined with other products
Several reviewers mix the palette's shades with other shimmer palettes, single eyeshadows, or eye primer to boost longevity and intensity.
Seasonal styling
Reviewers tie shade choice to season and personal-color type, e.g. warm spring/salmon tones for spring makeup, cool-toned berry/gray shades for summer looks.
✓Reviewers note the fine, moisturized-feeling powder sits on the lid without much fallout or creasing, addressing common complaints about eyeshadow settling into fine lines.
✓One reviewer noted the reddish shade made the tear-duct area look slightly swollen; this was an isolated complaint rather than a widespread solved concern.
Concerns and outcomes summarized from reviews; percentages are approximate.
