— · Makeup
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4.5
220 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Existing CLIO cushion/foundation loyalty
Many buyers purchased the concealer specifically to match or complement their CLIO Kill Cover cushion or foundation, trusting the brand's coverage reputation.
Repurchase habit
Numerous reviewers explicitly state this is a repeat buy ('repurchased 3 times', 'this is my 7th box'), indicating strong repeat-purchase behavior.
Word-of-mouth and influencer/celebrity association
A few reviewers cite friend recommendations or a celebrity/idol brand association (e.g., TXT) as a purchase trigger.
Price-to-performance value during sales
Several buyers mention buying it 'on sale' or calling it 'affordable' and 'great quality for the price,' suggesting price promotions drive conversion.
Reputation as a NARS/high-end dupe
Some reviewers bought it as a more affordable alternative to premium Western concealers like NARS.
How they use it
Under-eye and dark circle targeting
The most common use case is dabbing under the eyes to brighten and cover dark circles before or after cushion/foundation application.
Used alone as a light foundation replacement
Skin concerns raised — and how the product addressed them
✓Reviewers consistently report the concealer brightens and visibly reduces the appearance of dark circles when dabbed under the eyes.
✓Most users say it covers blemishes and redness well, though a few note it struggles to fully hide stronger reddish or active acne marks.
✓Many dry-skin users found it did not exaggerate dryness and blended smoothly, though some reported a drying or dehydrated feeling with heavier layering.
Points to note
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Many reviewers apply it all over the face as a substitute for liquid foundation, especially for light, natural-looking coverage or travel.
Layered with CLIO cushion/foundation
A common routine step is applying this concealer over or under the matching CLIO cushion for spot correction and blending.
Small amount, buildable layering
Reviewers note a little product goes a long way and can be layered on blemishes/redness without caking, though it must be blended quickly due to fast setting.
Seasonal use in hot/humid climates
Some reviewers in warm climates (e.g., Southern California, summer) note it holds up well throughout the day despite heat.
✓The product is generally praised for crease resistance, but a portion of reviewers still experience creasing under the eyes after several hours.
✓While the product brightens and evens tone effectively once matched, many reviewers struggle to find an accurate shade, especially for deeper or cooler undertones.
Concerns and outcomes summarized from reviews; percentages are approximate.
