Gift or recommendation from family
Multiple consumers purchased the product because family members (particularly mothers) recommended it or it was gifted to them, indicating strong word-of-mouth appeal.
Quality ingredients and formula reputation
Buyers specifically cited the good ingredients and serum-based formula as decision factors, suggesting the Heartleaf and Hyaluron ingredients resonate with ingredient-conscious consumers.
Price and promotional discounts
At least one buyer mentioned purchasing due to last-pick discount pricing, indicating price sensitivity among the buyer base.
Serum format preference over cream
Consumers actively sought alternatives to traditional cream sunscreens, and this serum-based option was purchased specifically to replace heavier formulas in their routines.