Brand loyalty and line extension
Multiple reviewers mention existing affinity for the SUNGBOON EDITOR Green Tomato Line (toner, ampoule, cream, eye cream) and purchased this sunscreen as a natural extension, trusting the brand's ingredient reputation.
Pore-minimizing efficacy reputation
Word-of-mouth emphasis on the product's pore-blurring capability drove purchases; many buyers specifically sought it for visible pore reduction, particularly under makeup application.
Recommended for makeup base use
Social sharing and marketplace reviews highlighting performance as a makeup primer alternative prompted purchases from consumers wanting a multifunctional SPF product that replaces primer steps.
Price and promotional discounts
One reviewer explicitly mentioned 40% off as an immediate purchase trigger, indicating price sensitivity and promotional responsiveness among target buyers.