Repeat purchase / brand loyalty
Many reviewers explicitly mention repurchasing this palette or other Dasique cheek products after a good experience, citing consistent texture and color quality across releases.
Cute, giftable packaging
A significant share of buyers say they bought the product for its heart-shaped, colorful case design ('パッケージ買い'), noting it is aesthetically pleasing enough to buy on sight or gift to friends.
Multi-shade versatility
The 4-in-1 format is a major draw, letting users mix and match tones for different moods, seasons, or personal color types (warm/cool undertone) without buying multiple products.
Social media / KOL and idol influence
Several reviews mention discovering the product via YouTube makeup artists, Korean idols, or influencers using specific shades, prompting purchase.
Sales and discount promotions
Numerous Japanese and Korean reviewers note buying during Olive Young sales, coupon events, or bundle promotions, indicating price sensitivity drives conversion.