— · Makeup
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4.7
46 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Influencer Recommendation
Multiple reviewers cite seeing Korean makeup artists and influencers using the product, which prompted their purchase decision.
Reputation for Longevity
Strong word-of-mouth regarding the product's non-budging, long-lasting formula attracted consumers looking for reliable eyeliner performance.
Solution for Oily Skin
Consumers with oily eyelids specifically sought this product as a more effective alternative to gel liners and pencil formulas that typically smudge.
Repurchase & Switching
Existing users switched from competing brands like MAC eyeliner, and some became repeat purchasers after initial satisfaction.
Color Availability
The brown shade variant generated significant demand with multiple mentions of stock-outs, suggesting consumers sought color options beyond standard black.
How they use it
Brush Application Required
Most users apply the liquid with a separate eyeliner brush rather than using the included applicator, indicating the tip alone is insufficient for optimal control.
Lash Line & Tail Focus
Consumers primarily use it along the lash line and emphasize tail application, with some using it selectively rather than for full lining.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Skin Preparation Step
Multiple reviewers mention removing oil or dirt from eyelids before application to maximize adhesion and longevity throughout the day.
All-Day Wear
The product is positioned and used as a full workday eyeliner, with reviewers specifically testing durability against sweat, water, and hand contact.
Learning Curve Adjustment
Reviewers note the formula requires practice before mastering application technique, suggesting a professional-grade product aimed at experienced users.
