— · Makeup
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4.6
189 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Zootopia Collaboration Appeal
Many consumers were drawn specifically to the cute packaging and collectible Zootopia character keychains that come with the product, with some mentioning they purchased multiple colors to complete keychain sets.
Repurchase & Loyalty
Reviewers repeatedly mention this is their favorite lip tint and they have repurchased multiple colors, indicating strong product satisfaction and habit formation among existing customers.
Influencer & Viral Marketing
Several reviews reference seeing the product promoted by Korean influencers or trending on social media (e.g., mentions of Ziyang and Tsuyoshi), driving purchase decisions based on viral buzz.
Gift & Set Bundles
Consumers appreciate the bonus items (mini lip tint, cosmetic pouch, keychain) included with purchases, making it attractive as a gift option and adding perceived value.
Texture & Formula Innovation
The unique 'waterful butter' texture that differentiates it from traditional water tints and blurring tints attracted consumers looking for something new in the lip tint category.
How they use it
Base Lip Application
Multiple reviewers use this as a base tint, layering it under glosses or other lip products to build color and adjust the finish to their preference.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Everyday Moisturizing Tint
Consumers wear this daily as a lightweight, hydrating alternative to matte lipstick, appreciating it does not overly dry lips despite the matte finish.
Layering & Blending
Some users apply multiple colors together or blend two shades to customize the final color payoff and tone, extending versatility.
Reapplication After Eating
Several reviews note the tint requires reapplication after consuming food or drinks, indicating moderate rather than extreme staying power in practice.
Seasonal & Tone-Based Selection
Consumers choose specific shades based on personal color undertones (cool, warm, blue-based), with many specifically recommending certain colors for spring/summer or autumn/winter wear.
