Influencer recommendation and trend-driven purchases
Multiple reviews mention discovering the product through influencer content, including references to Minsco's "What's in my bag" content, driving initial purchase decisions.
Gift-giving and social gifting
Several consumers explicitly purchased as gifts for friends or family, citing attractive packaging and the product's luxury feel as making it suitable for gift sets.
Repeat purchase and brand loyalty
Numerous reviews indicate 5+ repurchases, with consumers expressing strong emotional attachment to specific scent options and describing inability to live without the product once tried.
Scent variety and discovery
The 7-scent options encouraged consumers to experiment with different varieties, with many purchasing multiple options to explore (e.g., No. 91, No. 50 Soul Water, Wind Stay, rose scents).
Accessibility and convenience
International consumers purchasing from Korean retailers (Olive Young) who previously bought in-store during Korea trips now source online, citing difficulty finding preferred scents domestically.