— · Cleanser
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4.6
30 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Repurchase & Loyalty
Multiple consumers report years of repeat purchases (5–10+ years), indicating strong product-market fit and consumer trust in the formula.
Price & Value Perception
Consumers frequently cite affordability and large 250ml capacity as key purchase drivers, viewing it as excellent value compared to alternatives.
Influencer & Social Proof
YouTube beauty influencers and online word-of-mouth drive discovery and purchase decisions, particularly among consumers unfamiliar with the brand.
Waterproof Makeup Efficacy
Strong efficacy reputation for removing waterproof mascara (Étude, Canmake Kiss Me) without excessive rubbing or irritation motivates initial and repeat purchase.
How they use it
Daily Eye & Lip Makeup Removal
Primary use is nightly makeup removal routine, targeting eye area and lips after makeup application.
Layering with Other Removers
Some consumers use this product in combination with mascara-specific removers or apply it to a cotton pad for targeted application.
Sensitive Skin Routine Integration
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Consumers with sensitive skin around eyes and lips integrate this into their skincare regimen as a gentle, non-irritating first-step cleanser.
