Brand reputation and word-of-mouth
Consumers cited ALLIE's established fame and positive reputation in Japan as a key driver. Multiple reviews mentioned influencer recommendations from YouTube and social media (SNS) that motivated purchase decisions.
Influencer and social media exposure
Several buyers discovered the product through TikTok (referenced as 'Nutube'), Instagram, and general SNS recommendations, indicating strong digital marketing influence in target demographics.
Promotional pricing and bundle deals
Customers mentioned purchasing due to discounts and promotional offers like '1+1' deals, which lowered the barrier to trial and repurchase.
Portable size option
The 40g size was specifically chosen by consumers seeking a travel-friendly alternative to the larger 90g format, indicating appeal for on-the-go usage.
Curiosity-driven trial purchase
Several buyers indicated they purchased out of general curiosity about the product's performance, suggesting strong brand visibility and marketing reach.