— · Cleanser
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4.8
500 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Repurchase loyalty
Many reviewers explicitly state this is their 3rd, 4th, or 5th repurchase, citing consistent satisfaction and no reason to switch products.
Comparison to Banila Co
Numerous reviewers bought it after trying or hearing about Banila Co's cleansing balm, choosing BOJ for being cheaper, less fragranced, and gentler.
Sensitive/acne-prone skin suitability
Buyers with sensitive or acne-prone skin specifically sought this out after reading it doesn't clog pores or cause breakouts, based on ingredient reputation.
Travel convenience
Several reviewers purchased it specifically as a travel-friendly alternative to cleansing oils, valuing the balm format and spatula application.
Brand trust
Reviewers who already use other Beauty of Joseon products (like sunscreen) purchased this cleanser trusting the brand's overall reputation.
How they use it
First step of double cleanse
Overwhelmingly used as the first cleanser in an evening routine to remove makeup and sunscreen, followed by a water-based second cleanser.
Small amount per use
Reviewers note that only a small scoop is needed, making the product last a long time (some report 1 month or more per tub).
Skin concerns raised — and how the product addressed them
✓Most reviewers with sensitive skin report no irritation and gentle cleansing, though a small subset experienced breakouts or irritation.
✓The balm is frequently praised for cleansing without stripping the skin or leaving a tight, dry feeling, even for self-described dry skin types.
✓Many acne-prone users state the product never breaks them out, though a few isolated reviews report the opposite reaction.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Daily use
Many use it nightly, and some also use it as a morning cleanser or daily driver rather than occasional use.
Eye makeup removal
Frequently used specifically to melt away waterproof mascara and eyeliner, though some prefer a dedicated eye makeup remover for stubborn waterproof formulas.
Emulsification with water
Users describe massaging the balm in, then adding water to emulsify it into a milky texture before rinsing off.
✓The product is repeatedly credited with effectively melting away waterproof mascara, sunscreen, and heavy makeup, sometimes requiring extra massage time.
✓Some reviewers note it helps remove blackheads and doesn't clog pores, contributing to smoother skin over time.
Concerns and outcomes summarized from reviews; percentages are approximate.
