— · Makeup
MOQ and lead time are indicative — final terms are confirmed by RFQ.
Pricing is not published on the catalog. Submit an RFQ and our team will prepare a quotation with unit pricing for your order quantity.
4.8
90 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Promotional pricing and sales
Many consumers explicitly mentioned being attracted by discounted prices and special deals on marketplaces, with affordable pricing encouraging trial purchases and multi-color collection purchases.
Influencer and social media visibility
Multiple reviews reference discovering the product through influencers (e.g., Lamuque/Ritz Up mentions) and Instagram, indicating strong social platform marketing reach driving purchase consideration.
Reputation for moisturizing formula
Consumers familiar with the EQUMAL brand and positive prior experiences with other lip products from the brand deliberately purchased additional items based on existing satisfaction.
Gift-giving appeal
The attractive transparent packaging and color variety make it suitable for gifting, with some consumers specifically mentioning purchasing for family members as presents.
Natural, wearable color options
The range of 10 colors, particularly subtle rose and beige tones, attracted consumers seeking everyday natural lip colors that complement various skin tones without appearing overdone.
How they use it
Daily lip hydration routine
Consumers use this as a moisturizing lip balm within their daily skincare routine, particularly during dry seasons when lip hydration is a priority.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Frequent reapplication requirement
Due to low color longevity, users must reapply multiple times throughout the day, making it more of a frequent-use product rather than long-wearing option.
Spring and summer preference
Multiple reviews indicate this is perceived as a seasonal product, with consumers specifically noting its suitability for spring/summer use and expressing concern about melting in hot weather.
On-the-go portability
The click-pen design with portable form factor appeals to consumers who carry lip products; however, some note the length creates portability concerns requiring compact carrying solutions.
