— · Makeup
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4.7
134 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Ingredient reputation and brand trust
Many consumers specifically chose this product because of Too Cool for School's established reputation in K-beauty, with several mentioning they were curious about the brand after trying other products from the line or having heard positive word-of-mouth.
Price and value for money
Reviewers frequently highlighted the affordable price point and excellent cost-performance ratio, with several noting they purchased multiple units during sales or that it offers better value than luxury alternatives like Lancôme.
Repurchase loyalty
Numerous reviews indicate long-term repeat purchases (some mentioning 2-4 years of continuous use), suggesting strong product-market fit and consumer satisfaction that drives repeat buying.
Social media and influencer visibility
Some consumers mentioned discovering the product on Twitter, Instagram, and TikTok, indicating the brand maintains a presence in social commerce channels.
Specific skin need targeting
Oil-prone and acne-prone consumers specifically purchased this product for its non-pore-clogging formula and ability to control excess shine without causing breakouts.
How they use it
Final makeup setting step
Most reviews describe using the powder as the last step in makeup application to set foundation and ensure longevity throughout the day.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Spot application for oily zones
Consumers with combination or oily skin report applying the powder selectively to the T-zone (forehead, nose, chin) and oily areas rather than the full face.
Touch-up during the day
Several reviewers mention reapplying the powder mid-day for oily skin maintenance, particularly in the T-zone area where shine returns throughout the day.
Under-eye and eye primer use
Some consumers use the powder as an under-eye brightener, eye primer, or eyeshadow base, indicating versatility beyond traditional setting powder application.
Layering with applicators
Reviews mention using both brushes and powder puffs (triangular puffs noted specifically) for application, with puff users praising tap-on application methods.
