Sensitive/atopic skin suitability
Many buyers purchase specifically for eczema, atopic dermatitis, psoriasis, or general sensitive skin, often for children or family members with diagnosed skin conditions.
Cheaper alternative to premium brands
Multiple reviewers explicitly buy it as a more affordable dupe for Bioderma Atoderm, CeraVe, or La Roche-Posay cleansers.
Large size / value for money
The 1000ml bottle is repeatedly cited as excellent value that can last months or up to a year for a family, encouraging bulk or repeat buying.
Repurchase/loyalty to brand
Many reviews mention this being their second, third, or fifth-plus repurchase, and some have used Illiyoon products for years.
Word-of-mouth and online recommendations
Several buyers say they bought after reading reviews or hearing recommendations from friends/family or online communities.