Influencer/celebrity endorsement
Multiple reviewers cite Enhypen member Sunghoon's ambassadorship as their reason for trying the cushion, alongside broader YouTube/Instagram hype that drove trial purchases.
Bundled gifts and set value
Buyers frequently mention purchasing because the set includes a full-size cream blush, pouch, mini mirror, or refill, calling it a good deal versus buying items separately.
Seasonal/limited-edition packaging appeal
Many reviews say they bought the product primarily for the cute, limited seasonal design (floral, blue, yellow collections) even before trying the formula.
Repeat purchase / brand loyalty
A large number of reviewers describe this as their 2nd-6th repurchase, citing consistent performance and calling it their 'holy grail' or favorite among many cushions tried.
Reputation for semi-matte, natural finish
Reviewers researched and chose this over other Korean cushion brands (Clio, Laneige, Espoir, Amuse) specifically for its lightweight semi-matte look and mesh application.