— · Makeup
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4.7
431 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Celebrity/influencer endorsement
Multiple reviewers explicitly mention buying because K-idol Taeyeon or other influencers use/recommend it, and because it is trending on social media (SNS) in Korea and Japan.
Repurchase due to loved formula
A large share of reviews are second, third, or sixth purchases in different shades, indicating high satisfaction with the core texture driving repeat buying.
Shade range and collectability
Reviewers frequently say they want to 'collect' other colors after trying one, citing the wide 14-shade range as a draw for both nude and bold looks.
Recommendation from friends/family
Several reviewers bought it because a friend or family member recommended it or because they saw good word-of-mouth reviews before purchasing.
Value/promotion pricing
Some buyers cite affordable price point and OliveYoung sales/promotions as a reason for purchase, calling it 'cheap and good to use' or good value for money.
How they use it
Used as a lip base/primer
Many reviewers apply this first to neutralize natural lip pigmentation and even out tone before layering a gloss or tint on top for better color payoff.
Skin concerns raised — and how the product addressed them
✓Most reviewers report the matte formula does not dry out lips and even feels hydrating, though a smaller subset still experienced dryness, especially without pre-moisturizing.
✓Reviewers frequently note the product visibly fills in and blurs lip lines for a smoother appearance, a key differentiator from other matte tints.
✓Users say it effectively neutralizes natural lip redness or darkness, creating an even base that helps subsequent lip colors appear truer.
Points to note
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Standalone matte lip color
Others wear it alone for an everyday soft-matte 'blurred' lip look without needing a topcoat, citing comfortable all-day wear.
Layered with glossier products
Some reviewers pair it with glossy tints or glosses on top for a dimensional finish, though a few warn this can look patchy if the top layer is too watery.
Pre-application lip prep recommended
Several users recommend exfoliating or moisturizing lips (or blotting with tissue) beforehand to avoid product settling into dry patches or lip lines.
Daily/frequent reapplication
Because pigment can fade after eating or drinking, some reviewers reapply multiple times a day, with one noting they finish a tube in about a week with 3x daily use.
✓Some reviewers note no peeling or irritation even with repeated reapplication, though a few mention peeling occurs if reapplied too many times without moisturizing.
✓While many praise long wear, others note fading after eating or drinking, indicating the product only partially addresses this concern and results vary by shade or lip type.
Concerns and outcomes summarized from reviews; percentages are approximate.
