Cooling sensation as key differentiator
Many buyers specifically sought out this product for its advertised cooling effect, especially for use in hot/humid weather or during summer.
Repurchase / brand loyalty to Beplain mung bean line
Numerous reviewers mention this is their 2nd, 3rd, or 4th repurchase, or that they already trust and use other Beplain mung bean products.
Social media / influencer recommendations
Several Japanese and Korean reviewers cite YouTube or SNS recommendations as the reason for trying the product.
Suitable for oily/acne-prone and sensitive skin claims
Buyers with oily, acne-prone, or sensitive skin purchased it hoping for a non-breakout, gentle sunscreen alternative to chemical sunscreens.
Value promotions / 1+1 set pricing
Multiple reviewers mention buying because it was on sale or as a discounted two-piece set, suggesting price sensitivity drives conversion.