Viral popularity and influencer recommendations
Multiple reviews mention discovering the product through influencer hype and social media buzz, prompting trial purchases to see if the hype was justified.
Travel and gift-giving format
The 15g mini size is frequently cited as a reason for purchase, with consumers buying it for travel, gifting, or as a low-risk trial before committing to the larger format.
Repurchase and loyalty to larger format
Several reviewers indicate they already use the full-size version and bought this mini either as backup or for convenience, showing strong product loyalty.
Curiosity and product comparison
Consumers purchased to test the product against competitors or to compare with other Arencia offerings (e.g., rose variant) before making larger investments.
Free samples and trial success
Some buyers received the product as a free gift and were so satisfied they immediately purchased again, indicating strong trial-to-purchase conversion.