— · Makeup
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4.7
348 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Repurchase / brand loyalty
Many reviewers state this is their 2nd, 3rd, or even 5th+ purchase of the product line, citing it as their favorite or go-to lip tint they keep restocking in multiple shades.
Long-lasting, mask-proof formula
A major driver is the transfer-proof, mask-proof wear reported by reviewers who wear masks for work 10+ hours and still see minimal transfer.
Cool-toned shade availability
Many buyers specifically sought out true cool-toned mauve/pink/mute shades that are hard to find elsewhere, calling this the first product that matched their undertone.
Cute/appealing packaging
Several reviewers admit buying specifically for the cute cat-shaped packaging design, which functions as a purchase trigger independent of formula.
Price/value
Multiple Korean and English reviews describe the product as good value ('가성비 굳') and affordable relative to quality and performance.
How they use it
Worn as all-day/all-occasion lip color
Most reviewers apply once in the morning and rely on its long wear through meals, drinks, and daily activities without frequent touch-ups.
Layered as a lip base
Skin concerns raised — and how the product addressed them
✓Reviewers are split: many say the formula is surprisingly non-drying for a matte tint, while a notable minority report it leaves lips feeling tight or slightly cracked, often recommending balm underneath.
✓Some reviewers found shades ran darker, more purple, or too warm/cool for their skin tone than expected, though many others found the range accommodated a wide variety of undertones well.
✓The majority report the product resists transfer and smudging once fully dried, though a few note it can rub off with greasy foods or gradually fade throughout the day.
Points to note
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Many use it as a base coat under other lip glosses, tints, or lipsticks to prolong color and add a blurred lip effect, sometimes layering with brands like Colorgram.
Applied in thin vs. buildable layers
Users note the product is buildable, applying thinly for a soft natural wash of color or layering more for a full, opaque, deeper finish.
Requires drying time before touching lips
Several reviews advise letting the wet-to-matte formula fully set before eating/talking to avoid transfer or uneven wear.
Paired with hydrating products
Because of its matte-drying finish, some reviewers habitually apply lip balm or gloss over or before the tint to offset dryness.
✓Most reviewers don't mind or enjoy the mild floral/sweet scent, but a small number found it strong or unpleasant, indicating a minor risk for fragrance-sensitive consumers.
✓Reviewers with naturally two-toned or pigmented lips report the opaque formula successfully evens out lip color for a uniform finish.
Concerns and outcomes summarized from reviews; percentages are approximate.
