Brand loyalty and prior positive experience
Multiple reviewers mention previous success with other ILSO products (nose packs, serums) and deliberately chose this cleansing oil based on brand reputation and track record.
Superior performance versus competitors
Consumers explicitly compare ILSO favorably to other popular cleansing oils (Anua, Skin1004) and report this product outperforms them in cleansing power and skin feel.
Blackhead and sebum removal reputation
Several reviewers specifically purchased the product to address blackhead and sebum concerns, having learned of its efficacy through reviews or social proof.
Value and volume
The 200ml set plus 200ml refill format appeals to consumers seeking long-term supply and cost efficiency, with reviewers noting the generous size enables extended use.
Gentle formula for sensitive skin
Consumers with acne-prone and sensitive skin deliberately chose this product based on reviews highlighting its non-irritating nature.