Value for Money
Consumers frequently cite the large 150ml size at an attractive price point as a primary driver, particularly noting that the product yields well with minimal product needed per use due to abundant foaming.
Brand Reputation (Celimax)
Multiple reviews mention Celimax as an established Korean brand they trust, with some specifically buying this product because it is from Celimax and intending to use it alongside other products from the same line.
Repeat Purchase & Word-of-Mouth
Numerous reviews indicate third, fourth, or fifth repeat purchases, with consumers returning because previous experiences met or exceeded expectations for cleansing efficacy.
Deep Cleansing Claims
The baking soda component and marketing as an 'eraser' cleanser attracted consumers seeking powerful pore-cleaning and impurity removal capabilities.
Suitability for Oily Skin
Many buyers explicitly purchased this for oily or combination skin after reading reviews praising its ability to manage excess oil without leaving skin tight or dry.