— · Makeup
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4.8
523 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Packaging and collectible design
Many buyers say they bought the product primarily for the cute, Korean traditional-motif or Royal Edition packaging, describing it as 'jacket buy' (パケ買い) purchases.
Bonus gifts and freebies
Free comb keyrings, mini lip glosses, and blush freebies were repeatedly cited as a key reason for purchase, even when reviewers were less impressed by the tint's longevity.
Repeat purchase of favorite formula
A large number of reviewers explicitly state they have repurchased multiple shades or restocked because they 'love the formula' from previous purchases.
Shade range for different undertones
Buyers frequently mention choosing specific shades based on matching their warm, cool, or neutral skin undertone, citing the wide 25-color range as a purchase driver.
Limited edition and collaboration releases
Several reviews mention buying because of a collaboration or new limited seasonal release, indicating hype-driven purchases around drops.
How they use it
Daily lip color / MLBB use
Many reviewers describe using it as an everyday 'my-lips-but-better' shade for both casual and work wear.
Skin concerns raised — and how the product addressed them
✓Many reviewers say the formula does not dry out lips and even feels hydrating, though a smaller group reports the opposite experience of chapping.
✓A minority of users report their lips became sore or irritated after use, suggesting inconsistent tolerance across users.
✓Some reviewers note the tint helps even out or cover natural lip pigmentation with a sheer, buildable wash of color.
Points to note
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Layering with gloss or other lip products
Some reviewers dab off the tint and layer gloss on top for a natural look, or use it in combination with other lip products for gradient lips.
Reapplication throughout the day
Several users note reapplying every few hours (e.g., about 6 hours) once the glossy top layer fades, though the stain often remains.
Seasonal shade selection
Reviewers pick certain shades for specific seasons, e.g., darker/muted tones for fall/winter and lighter corals/pinks for spring/summer.
Collecting multiple shades
Many buyers report owning 'a bunch' of these tints, suggesting habitual multi-shade collection rather than single-product use.
✓A couple of reviewers mention the tint's moisturizing texture reduces the visibility of vertical lip lines.
✓While the tint stains initially, many reviewers note the gloss layer fades within hours, though a stain residue often remains after wear.
Concerns and outcomes summarized from reviews; percentages are approximate.
