Positive reviews and rankings on beauty apps
Multiple reviewers cite seeing it ranked #1 on the Korean ingredient-review app Hwahae or reading many good reviews before purchasing.
Influencer/YouTuber recommendations
Several buyers mention purchasing after seeing recommendations from YouTubers or Instagram influencers praising the clean ingredient list.
Repurchase/loyalty
A large share of reviews are repeat purchases, with some customers stating they have bought the product 3-5+ times or used it for multiple years without switching.
Value/large volume with travel mini included
Reviewers frequently note the 300mL main bottle plus 30mL travel size offers good value and is convenient for trips.
Gentle formula reputation for sensitive/acne-prone skin
Many buyers with sensitive, dry, or acne-prone skin purchased it based on reports that it doesn't cause irritation or breakouts compared to other oil cleansers.