Shade collection & color variety
Many reviewers mention collecting multiple colors from the 18-shade lineup, often repurchasing after trying one shade they liked.
Cute bundled accessory (keyring/hair clip)
The included tint ring/keychain or hair clip is repeatedly cited as a reason for purchase, valued as a bag charm and gift-like extra.
Influencer/social recommendation
Several reviewers note buying after seeing an influencer or friend recommend the product, or after seeing swatches on social media.
Glossy, glass-like finish trend
Buyers cite wanting the trending 'glassy lip' or 'dewy oil-tint' look popularized in Korean makeup as a purchase motivator.
Repeat purchase due to brand trust
Multiple repurchase comments indicate satisfaction with previous NAMING. tints leading to buying additional shades or sets.