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4.8
125 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Influencer & Social Media Recommendation
Multiple consumers cited seeing the product on YouTube, Instagram, and through makeup artists, motivating initial purchase decisions.
Repurchase & Color Collecting
Strong evidence of repeat purchasing with consumers buying multiple colors; several reviews mention owning 4-5 colors and wanting to collect more.
Brand Reputation & Product Discovery
First-time buyers of the DEAR DAHLIA brand reported positive experiences leading to future purchases and exploration of other brand colors.
Value & Price Competitiveness
Consumers noted affordable pricing relative to other retailers and competitive positioning, though some acknowledge the product sits in mid-to-premium range.
Specific Use Case (Aegyo-sal & Tear Trough)
Dedicated use case for under-eye highlighting and tear trough enhancement attracted consumers seeking quick, foolproof eye brightening solutions.
How they use it
Daily Under-Eye Highlighting (Aegyo-sal)
Most common use is applying to tear trough and under-eye area for a youthful, dewy 'aegyo-sal' effect; consumers describe it as a time-saving step.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Quick Single-Shadow Look
Frequently used as standalone eyeshadow for minimal makeup days; easily blends on lid without requiring additional tools or steps.
Layering & Blending
Consumers layer multiple colors from the palette or blend with other products; the creamy texture enables seamless blending without heavy fallout.
Multipurpose Application
Some users apply to nose bridge as highlight, around lips, or mix into other products; versatility extends beyond traditional eyeshadow use.
Everyday & Evening Wear
Color payoff and sparkle described as working for both casual daily looks and slightly more glam evening applications.
