Cute cap/packaging collectibility
A large share of reviews cite the bear, rabbit, or sweet-potato shaped tint caps and keychain-style packaging as the primary reason for purchase, often described as a 'blind buy' or impulse purchase.
Brand trust in Peripera lip formulas
Many repeat buyers say they already love Peripera tints for lasting color and are collecting multiple shades or repurchasing after finishing a previous tube.
Gift purchases
Reviewers frequently bought it as a gift for friends, children, or themselves due to the appealing design and affordable price point.
Social media / online recommendation
Several reviewers mention buying because it was 'recommended on the internet' or seen on TikTok, indicating influencer-driven discovery.
Value/promotion pricing
Multiple reviews mention buying during Olive Young sales or Black Friday promotions, citing good price-to-quality ratio compared to other Korean brands like Romand.