Idol/celebrity association
Many buyers cite seeing K-pop idols or influencers (e.g., NCT Wish members, Gisele) use the product as their reason for purchase, reinforcing the 'idol's must-have' positioning.
Brand reputation for unique glow
Reviewers already familiar with OFRA describe a 'once you know OFRA, other highlighters feel lacking' loyalty, driving repeat purchases and shade collecting.
Word of mouth / social media buzz
Several reviews mention buying after seeing the product trend on Instagram reels, TikTok, or YouTube recommendation videos.
Bundled brush set value
The inclusion of one or two brushes with the mini set is frequently cited as a deciding factor, seen as good value ('お得').
Gift purchases
A number of reviewers bought the highlighter as a gift for friends, noting the cute packaging and色 variety made it a popular present.