Affordable price point
Consumers consistently mention purchasing because the puff is inexpensive and offers good value, making it accessible for regular replacement and experimentation with multiple product types.
Brand loyalty and repeat purchase
Multiple reviewers indicate they are long-term Fillimilli users who repurchase this product specifically because they trust the brand and appreciate the affordability of their accessory offerings.
Hygiene-driven replacement need
Some consumers buy in multipacks because they regularly replace cushion puffs for hygiene reasons and appreciate having an affordable option to do so frequently.
Ease of application versus alternatives
Buyers chose this puff specifically because they prefer it to makeup sponges for foundation application, finding it easier and more comfortable to use than traditional blending tools.