— · Makeup
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4.5
44 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Product repurchase and brand loyalty
Multiple reviews indicate repeat purchases, with consumers specifically mentioning they've already bought a mini version or complementary ABOUT_TONE products. This suggests strong product satisfaction and brand trust among existing customers.
Convenience and ease of use
The stick format appeals to consumers seeking a mess-free, portable primer that requires no separate applicator or amount adjustment. Many reviews praise its portability and quick application in busy mornings.
Influencer and social media buzz
References to the product being 'rumored to be good' and trending discussions indicate social media influence on purchase decisions, with some buyers explicitly mentioning they purchased it after hearing positive word-of-mouth.
Pore-focused skincare need
Consumers with visibly enlarged pores or poor skin texture specifically targeted this product for its blur and pore-filling capabilities, viewing it as a solution to texture concerns.
Bundling with complementary products
Several reviews mention purchasing the stick primer alongside ABOUT_TONE powder or cushion products, suggesting effective cross-product marketing and perceived synergistic benefits.
How they use it
Applied before foundation as part of base makeup routine
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
The product functions as a primer step applied after skincare and before foundation, with consumers noting it acts as a base to smooth skin texture and prevent makeup degradation.
Targeted application on problem areas
Users apply the stick primer selectively to areas with visible pores (particularly the nose and cheeks) rather than the entire face, often using a puff to blend and press into skin.
All-season usage with emphasis on summer
Reviews indicate year-round use, but multiple consumers specifically recommend it for summer months when oil control becomes critical, mentioning its effectiveness at managing shine and sweat.
Layering with powder for enhanced effect
At least one review mentions using the stick primer in combination with ABOUT_TONE blurring powder for improved pore-blurring results, suggesting consumers layer for better performance.
Small amount application for optimal results
Several consumers note that precise application of small amounts is key to avoiding over-application issues, with reviews mentioning the importance of using controlled quantities.
