Scent reputation and discovery
Consumers frequently purchased this product specifically because they were drawn to or had heard about the pleasant, subtle lavender fragrance. Many reviewers mention encountering the scent in-store or discovering it through word-of-mouth, making the fragrance a primary purchase driver.
Repurchase and loyalty
Multiple reviewers explicitly state they bought the product again or switched from the pink variant to the lavender, indicating strong repeat purchase behavior and brand loyalty within the Leivy range.
Price and value proposition
Several buyers highlighted the product's affordable price point, describing it as excellent value for the quality and moisturizing benefits provided, appealing to budget-conscious consumers.
Comparison to premium brands
At least one reviewer noted the product performs comparably to illyoon, a premium Korean skincare brand, reinforcing its perceived value and quality relative to price.