— · Cleanser
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4.9
218 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Repurchase/holy grail loyalty
An extremely high number of reviewers explicitly state this is a repurchase, some noting they have bought it 5-10+ times over several years and consider it their only cleanser.
Collaboration/limited edition packaging
Many buyers purchased specifically for the mangomee or 'pechanko kuma' character collaboration packaging and bundled grip tok phone accessory, even when already familiar with the product.
Value/bundle deal (set + travel samples)
Reviewers frequently mention buying during sales or because the set offers large volume, travel-size sachets, and a free gift at a good price.
Reputation as a K-beauty classic
Several reviews describe it as 'the OG' or most famous cleansing balm they had to try, sometimes after switching from oils or other brands.
Sensitive/dry skin suitability reputation
Buyers with dry, sensitive, or acne-prone skin purchased based on its reputation for not stripping or irritating the skin barrier.
How they use it
First step of double cleansing / makeup removal
Used nightly as the first cleansing step to remove makeup, sunscreen, and daily buildup, often followed by a second cleanser.
Skin concerns raised — and how the product addressed them
✓Reviewers consistently report the balm cleanses thoroughly while leaving skin feeling moisturized rather than tight or dry.
✓Multiple users with sensitive skin state the product does not irritate, sting, or cause redness during regular use.
✓Some reviewers note it dissolves pore buildup and blackheads, leaving skin feeling clearer after use.
Points to note
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Daily/nightly routine staple
Many reviewers report using it every day or every night as their regular makeup remover rather than an occasional product.
Travel and on-the-go use
The bundled mini/travel-size sachets are specifically used for trips, gym bags, or carrying outside the home.
Targeted heavy/eye makeup removal
Frequently applied to remove waterproof mascara, eyeliner, and lip/cheek stains, sometimes requiring extra rubbing for stubborn mascara.
Used across seasons including cold weather
At least one reviewer notes the balm does not harden in cold weather and melts quickly on contact with skin even in winter.
✓The balm removes most waterproof makeup effectively, though a subset of reviewers note mascara can still require extra effort.
✓Reviewers with rough or 'kowagowa' textured skin report smoother, softer skin after incorporating the balm into their routine.
Concerns and outcomes summarized from reviews; percentages are approximate.
