— · Makeup
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4.9
24 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Reputation & Word-of-Mouth
Multiple reviewers mention buying it because it is "famous" or because friends and family members (niece, brother) recommended it, indicating strong social proof and influencer/community-driven demand.
Dry Skin Solution
A significant portion of buyers specifically targeted this product to address dry skin concerns, with many stating previous cushions caused irritation or bloating—this product solved their dryness problem.
Repurchase & Satisfaction
Several reviewers mention buying multiple refills or returning to purchase again after initial positive experience, demonstrating strong repeat-purchase intent and loyalty.
Lightweight Formula Appeal
Consumers were attracted by the serum-like, thin texture that feels natural and breathable on skin, contrasting with heavier cushion formulations they had previously tried.
How they use it
Year-Round Base with Seasonal Adjustment
Most use it as a daily base makeup product, though several note it performs best in winter or requires powder touch-ups in summer due to moisture content.
Layering Over Hydrating Base
Multiple reviewers apply it over moisturizer or primer, with some mentioning using it on top of hydrating bases ("coudel") to enhance moisture retention.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Frequent Touch-Ups During Day
Reviewers note it requires reapplication at lunchtime or during long hours outdoors, suggesting it is suitable for those willing to touch up rather than seeking long-wear formulations.
Multi-Puff Application
One reviewer mentions using cushion puffs rather than traditional pad application, and another notes changing application method (pad vs. puff), indicating flexible usage options.
