— · Cleanser
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5.0
22 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Brand trust and ingredient reputation
Consumers selected this product specifically because POND'S is recognized as a reputable Southeast Asian skincare brand, with purchasing driven by the brand's established credibility in cosmetics.
Dual-function appeal
Buyers were attracted to the product's hybrid positioning as both a cleanser and optional pore-tightening pack, offering multi-purpose convenience in one product.
Popularity and trend-driven purchase
Multiple reviewers explicitly mentioned trying the product because it is 'popular' or trending, indicating social proof and word-of-mouth marketing effectiveness, particularly from platforms like OliveYoung.
Makeup removal efficacy needs
Consumers purchased this product specifically for its ability to effectively remove makeup without requiring additional double-cleansing steps, addressing a key skincare concern.
Repurchase and satisfaction
Several reviews explicitly state plans to repurchase the product, indicating strong initial satisfaction and demonstrated loyalty that drives repeat purchases.
How they use it
Daily morning and evening cleansing routine
Consumers regularly incorporate this product into their twice-daily facial cleansing routine, with specific mentions of evening use for makeup removal and morning use as a regular cleanser.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Flexible application methods
Users employ both traditional foam cleansing methods (lathering with hands) and optional pack-style application (leaving on skin briefly), adapting usage based on personal preference and skin condition.
Short contact time when used as pack
When applied as a pore-tightening treatment, consumers intentionally limit contact time to under 1 minute to avoid over-drying, indicating awareness of potential irritation with extended wear.
Makeup removal primary use case
Multiple reviews highlight this product's effectiveness as a makeup remover and primary cleanser, with some users noting it eliminates the need for secondary cleansing products.
