Repurchase loyalty
A very large share of reviewers explicitly state this is their 2nd-10th+ bottle, often citing multi-year continuous use, indicating strong brand and formula loyalty driving repeat B2B demand.
Reputation as 'holy grail' sunscreen
Many reviewers call it their all-time favorite or holy grail sunscreen, suggesting strong word-of-mouth and social proof driving new purchases.
Influencer/social media recommendation
Several reviewers mention discovering the product via TikTok or general online recommendations before trying it themselves.
Larger 100mL size value
Buyers appreciate the bigger 100mL/big size format as more economical per use than the original 50mL, especially for applying to body/neck in addition to face.
Ingredient/ 'cica' reputation
Centella Asiatica (cica) and Hyalu-Cica complex are called out by name as reasons for trust in soothing and hydrating properties, especially for sensitive or irritated skin.