— · Makeup
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4.6
202 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Color-correcting palette appeal
Consumers specifically sought the multi-shade format with corrective colors (green for redness, purple for dark spots, yellow/peach for dark circles) rather than single-shade concealers, addressing targeted skin concerns.
Reputation for hydration
Many buyers chose this product based on recommendations from beauty influencers and YouTubers highlighting its moisturizing formula, especially appealing to those frustrated with drying concealers.
Gift and bundle value
The set's attractive packaging, included puff applicator, and bonus blush compact (mentioned frequently as bonuses) made it popular as gifts and encouraged bulk/gifting purchases.
Repurchase after comparison
Established users of similar pot concealers (The Saem, Dasique, Luna, Makeup Forever) actively switched to Dear.A after direct comparisons, citing superior texture and reduced creasing.
Trending/influencer recommendation
Multiple reviews mention discovering the product through Korean YouTubers and beauty influencers, indicating strong social media-driven demand.
How they use it
Daily under-eye and redness coverage
Primary use reported across reviews is covering dark circles/under-eye discoloration and small red spots or rosacea on the nose and face, applied with fingers or included brush/puff.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Layering and mixing for customization
Consumers frequently described mixing or layering multiple shades to achieve desired coverage and color correction, with some blending salmon and yellow for dark circles or green specifically for redness.
Foundation base step
Commonly applied before foundation as a primer-corrector step, with the creamy texture allowing integration into skincare routines without separate application tools.
Winter/dry season preference
Several reviews highlighted using it specifically during winter or colder months when skin dries out, noting its moisturizing benefit over other pot concealers in that season.
Acne and blemish spot treatment
Used for targeted coverage of acne scars, pimples, and blemish discoloration, with some noting it works better for small spots than extensive breakouts.
