— · Makeup
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4.9
24 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Friend/Peer Recommendation
Multiple consumers purchased after seeing friends use the product and observing positive results on their skin, indicating strong word-of-mouth influence.
Brand Loyalty & Repurchase
Several reviews mention Dear Dahlia as a trusted brand and describe being repeat customers or finally settling on this product after trying many alternatives.
Specific Color Appeal
Consumers were drawn to particular shades, especially the baby coral color, which offers a natural, non-overwhelming glow without looking flashy.
Liquid Formula Preference
Many buyers specifically chose the liquid format over stick types they had previously used, seeking better blendability and application control.
Makeup Routine Enhancement
Consumers purchasing to improve makeup application results, particularly for contouring, shading, and creating dimension on flatter facial features.
How they use it
Daytime & Summer Makeup
Reviewers apply it as a layer between sunscreen and makeup, and specifically during sweaty summer conditions when makeup durability is a concern.
Puff Application Method
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Several users apply the liquid highlighter using a puff or sponge rather than the included applicator tip for better control and blending.
Low-Frequency to Daily Use
Usage ranges from occasional application for those who don't use highlighters regularly to it becoming a daily staple and must-have product.
Accent & Contouring Step
Applied strategically to highlight cheekbones, the nose bridge, and other facial features to create dimension and accentuate makeup looks.
Layering Integration
Used as part of a multi-step makeup routine, layering between different products and used alongside shading techniques for dimensional effects.
