— · Makeup
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4.6
86 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Celebrity/Influencer Endorsement
Multiple reviewers explicitly mention purchasing because they saw Beomgyu (TXT member) using the product, indicating significant influence marketing impact across the customer base.
Attractive Packaging & Bundle Value
Consumers frequently praise the cute round case design and consistently mention the included mini lip pencil as a key purchase driver, positioning it as an attractive gift option.
Color Reputation & Variety
Word-of-mouth about the 7-color range's appeal, particularly peachy, coral, and pink shades, motivates purchases; customers appreciate that these specific colors are unavailable in their local drugstores.
Promotional Pricing
Several reviews mention purchasing during sales events (OliveYoung sales, discounted promotions), indicating price sensitivity among segment of buyers.
Repeat Purchase Loyalty
Multiple customers explicitly state they are repurchasing or intend to repurchase, suggesting strong product satisfaction drives repeat orders.
How they use it
Everyday Casual Wear
Reviewers describe using it for simple, no-makeup makeup looks and everyday wear where subtle, glossy color is desired without heavy pigmentation.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
All-Day Portable Use
Consumers mention taking it everywhere in their bags and touch-ups throughout the day, though frequent reapplication is needed due to moderate wear time.
Layering for Enhanced Color
Some users note that wearing multiple applications throughout the day deepens the color payoff, suggesting building coverage is part of normal usage.
Season-Specific Selection
Reviewers indicate shade selection varies by season (e.g., light pinks for summer, specific muted tones mentioned for winter wear).
