— · Sun care
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4.8
63 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Repurchase and brand loyalty
Multiple reviewers mention being long-term repeat customers, with some stating they've repurchased for years and always return to this formula after trying alternatives. The product serves as a 'holy grail' sunscreen for dry and sensitive skin users.
Social media and word-of-mouth recommendations
Several reviews explicitly mention discovering the product through Instagram or hearing recommendations from people around them, indicating strong organic social proof and influencer presence in beauty communities.
1+1 promotional bundle pricing
The 1+1 set promotion is frequently cited as a purchase driver, with buyers appreciating the value proposition and willingness to stock up due to attractive pricing.
Sensitive skin suitability
Consumers specifically seeking sunscreen for hypersensitive, reactive, or compromise skin conditions purchased this product based on its gentle formulation and ETUDE brand reputation for sensitive skin care.
Makeup-friendly base formula
Users with makeup routines purchased this as a daily base layer, drawn by reviews confirming it works well under makeup without pilling, separating, or affecting cosmetic application.
How they use it
Daily morning skincare routine
Most reviewers apply the sunscreen as part of morning routine immediately after cleansing and skincare, often before makeup application.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Makeup primer base layer
Significant portion of users apply sunscreen as a preparation step before foundation and other makeup products, appreciating its non-tacky finish.
Body and facial application
Several reviews mention using the product on arms, body areas, and face throughout summer, with easy washability cited as a practical advantage.
Layering compatibility
Reviewers describe applying the sunscreen after serums, toners, and moisturizing creams, and confirm it layers smoothly without pilling or interfering with other products.
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