— · Makeup
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4.6
524 reviews
Rating breakdown
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Why consumers buy
Influencer and YouTuber recommendations
Many reviewers, especially in Japanese and Korean markets, say they purchased after seeing the product used by beauty YouTubers or makeup artists for tear-trough (aegyo-sal) makeup.
Repurchase and brand trust
Numerous reviewers explicitly state this is a repeat purchase and that THE SAEM is a trusted concealer brand ('the saem concealer is always the best'), driving repurchase loyalty.
Affordable price point
Several reviews highlight that it delivers good coverage at a very reasonable price compared to other concealers, making it an easy add-on purchase.
Pencil format novelty/convenience
Buyers were drawn to trying a pencil-type concealer for the first time because of its portability and precision compared to liquid or cushion concealers.
Gift or free-sample trial leading to purchase
Several reviewers received it as a free gift or sample with another THE SAEM product and then purchased the full-size version after liking it.
How they use it
Spot concealing of blemishes and dark spots
Most commonly used to pinpoint-cover small acne marks, scars, moles, and dark spots rather than full-face coverage.
Tear-trough/aegyo-sal highlighting
Very frequently used as a base or highlighter under the eyes to create a brightened, plump 'tear bag' look, often layered under eyeshadow or glitter.
Post-foundation touch-up step
Commonly applied after foundation or cushion as a final detail step to clean up areas foundation didn't fully cover, such as under eyes, brows, and lip lines.
Brow and lip line correction
Used to clean up and sharpen eyebrow shapes and lip outlines, taking advantage of the fine pencil tip.
Multiple shades for different purposes
Users often keep 2-3 shades (e.g., 0.5 for highlighting, 1.5 for blemish matching) and use each for a different function.
