Sensitive/dry skin reputation
Many buyers purchased specifically because they have dry, sensitive, or eczema-prone skin and were seeking a gentle, barrier-repairing formula.
Ingredient reputation (panthenol/ceramide)
Reviewers cite panthenol and ceramide content as a key reason for purchase, associating the brand's face-care 'Beta Panthenol' line reputation with trust in the body cream.
Repurchase/loyalty
A large number of reviews mention this being their 2nd, 3rd, or 5th purchase, indicating strong repeat-buy behavior once tried.
Value/price and promotions
Several buyers mention purchasing during Olive Young sales, beauty box bundles, or because the 200ml size offers good cost-per-use versus other creams.
Word of mouth / brand familiarity
Some reviewers bought it based on hearing 'a lot of good things' or because they already trusted SOME BY MI's AHA-BHA body lotion or face products.