Brand loyalty / repurchase
Many reviewers mention owning 4-6+ shades already and repurchasing because they trust the Peripera tint line, especially after the recent renewal.
Shade versatility as a 'corrector' base
Multiple reviewers buy specific light shades specifically to tone down or 'fix' other lipsticks that are too dark or bright for their lips.
Sale/bundle pricing
Frequent mentions of buying during Olive Young sales, 1+1 promotions, or bundle sets with a free gloss/mini as the deciding factor.
Social media / trend influence
At least one reviewer explicitly says they bought it after seeing the color on TikTok, and packaging/collab designs (e.g., Mangomee) drive impulse buys.
Gift purchases
Several reviews state the tint was bought as a gift for a friend or family member due to its cute packaging and flattering, universally wearable color.