Brand loyalty and repurchase
Many reviewers say they have used AMUSE cushions for years and are on their 2nd or 3rd repurchase, citing consistent satisfaction with the formula.
Vegan/clean formulation reputation
Several Japanese and English reviewers specifically cite the vegan formula and gentle ingredients as their reason for choosing this over other cushions.
Bonus mini/refill cushion value
The included mini pocket cushion or refill was repeatedly mentioned as a strong value-add and even a standalone purchase motivator ('bought for the mini').
Cute/premium packaging appeal
The pink case design is frequently cited as an initial purchase trigger, especially among Japanese and Korean reviewers, even before trying the formula.
Word-of-mouth/hype and influencer association
Some reviewers reference hearing 'hype' about the product or associate it with idol/celebrity looks (e.g. 'wonyoungism'), suggesting social media influence on purchase.